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Search engine optimization and search engine marketing, as well as social media advertising, are not mutually exclusive. Businesses don’t have to choose ...

  When starting a business, most new owners spend little if any time pondering the copy on their website that’s waiting to come to life. With so ...

Not having a platform for customers to post reviews is no longer an option. Online reviews impact buying behaviors and consumer loyalty. If you’re not ...

Backlinks are still one of the top 3 ranking factors of Google and without them it is almost impossible to rank for keywords. So, if you want to know ...

Running a business with multiple locations is quite a challenge these days. After all, you want your physical locations to be closer to customers, in ...

What is PPC? Well, a textbook definition of PPC marketing says “Pay-per-click, also known as cost per click, is an internet advertising model used to direct ...

Websites and blogs are a great way for the businesses of all sizes to connect with their customers. In recent years this approach has been widely used by ...

The world is moving towards digital and companies are now more inclined to have a website. If a potential customer is looking for a product, chances are ...

At their very core, franchised businesses carry lower risk rates and come with a high likelihood of success due to their powerful brand foundation. As ...

One thing every business owner has to think about when conducting business is how to reach out to more customers. Proper customer reach has gone beyond face to ...